Track Review: Madonna, 'Give Me All Your Luvin''

60 Billboard Rating

MADONNA FEAT. NICKI MINAJ AND M.I.A.
"Give Me All Your Luvin'" (3:22)
Producers: Madonna, Martin Solveig
Writers: various
Publishers: Webo Girl Publishing Inc. (ASCAP), EMI Blackwood Music, Inc. (BMI), Money Mack Music/Harajuku Barbie Music adm. by Songs of Universal, Inc. (BMI), Universal Music-Z Tunes LLC (ASCAP)
Interscope Records
Rating: 60/100

When Madonna's "Give Me All Your Luvin'" fell victim to a widely publicized leak in November, this reviewer's main reaction was, "that's it?" Sure, the track had many elements of the song types currently dominating the radio -- peppy production, a cheerleader chant straight out of "Hollaback Girl," an easy-to-remember chorus -- but it felt like something was missing. When Nicki Minaj and M.I.A. were confirmed to appear on the finalized track, the assumed missing piece was "guest raps," but now that "Give Me All Your Luvin'" is out in full, very little has changed. What the raps add, if anything, is a temporary distraction from the tedious proceedings: Minaj spits her guest verse so quickly, the listener barely has time to register lines like "I'm Roman / I'm a barbarian / I'm Conan" before she's off the track. Ditto M.I.A., who appears just long enough to drop a few scientific adjectives ("supersonic / bionic / uranium") before effectively dropping the mic with, "I'ma say this once -- yeah, I don't give a shit." It amounts to a subpar effort from all parties, particularly Madonna, who hasn't sounded this robotic since the more tweaked-out moments on her last album, "Hard Candy." Here's hoping her other collaborations with Solveig, as well as longtime collaborator William Orbit, produce better dance-pop results when new album "M.D.N.A." comes out March 26.

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