Slightly Stoopid: Summer Live Preview 2010
Ticket prices: $20-$49.75 (Purchase tickets here)
Official event page: www.slightlystoopid.com
With a summer tour dubbed Cauzin' Vapors . . . Legalize It 2010, you know it's going to be a smoky party. And that's exactly what keeps San Diego reggae-rock band Slightly Stoopid's 420-friendly fan base coming back to its amphitheater shows each summer. "When you go to a Slightly Stoopid show, it's your opportunity to unplug from all the harsh realities that you have on a day-to-day basis," says Aaron Pinkus, the band's booking agent at Paradigm Talent Agency.
Similar to past summer outings, Slightly Stoopid's forthcoming headlining trek is smartly packaged with like-minded support acts including Cypress Hill, Steel Pulse, the Expendables and Collie Buddz. Since Slightly Stoopid does most of its touring during the summertime, the band creates a beach-party atmosphere by strategically aligning with artists who aren't afraid to have a good time. The formula has worked: The band's 2009 summer tour with Snoop Dogg grossed $2.2 million from 16 shows, and its 2008 summer trek with Pepper grossed $1.7 million from 25 dates, according to Billboard Boxscore.
Continuing the trend in 2010, Slightly Stoopid has upped the ante by tapping veteran hip-hop group Cypress Hill, which will perform material from its first album in six years, "Rise Up," which recently debuted at No. 19 on the Billboard 200. With the exception of major sheds like the Verizon Wireless Amphitheater (Irvine, Calif.) and Cricket Wireless Amphitheater (Chula Vista, Calif.), the 30-date Legalize It trek will play approximately 6,000-capacity sheds.
Slightly Stoopid is still touring behind 2008 release "Slightly Not Stoned Enough to Eat Breakfast Yet Stoopid"-which has sold 73,000 copies in the United States, according to Nielsen SoundScan-but plans to release a new studio album in 2011. With pent-up demand for new material, Pinkus believes next summer's tour will likely jump to bigger amphitheaters in numerous U.S. markets. "This is a record that positions them to not only replicate what they did with Snoop last year, but to take that a step further," Pinkus says.