Kid Rock has unveiled his initial live performance plans to promote his new album, "Born Free," including a nationally televised NFL halftime show on Thanksgiving Day and a stadium concert to celebrate his 40th birthday in January at home in Detroit.
Rock will kick off the first leg of the "Born Free" tour with a show on Jan. 15, two days before his birthday, for about 60,000 at Detroit's Ford Field. Rock had previously announced the concert at his Halloween party on Oct. 30, but a previously scheduled monster truck event had to be cleared off the stadium calendar in order to make room for the gig. Country star Jamey Johnson will open the night, and some of Rock's big-name musical friends are expected to be taking part in the show.
Rock had also revealed a Jan. 17 Comedy Central roast at Detroit's Fox Theatre, but details have not been announced for that yet.
Rock announced 26 other concerts through March 12, mostly in the South and Midwest, with Johnson again as the opening act. Rock tells Billboard.com that he expects the shows to look different than they have to this point in his career.
"I went on the merit of the music alone the last few years," he says. "This time we're taking out a set. I'm like, 'I got the music. Now let me give the people something to see,' so we're trying to figure out how do we create this set where it can turn into fire and strippers for 'Bawitdaba' and 'So Hott' but I can come down for 'Care' and 'Amen' and have an acoustic thing in the middle that's truly heartfelt and we can do our country thing...and just take people through this journey of music in one night."
In addition to the tour dates, the National Football League announced Tuesday that Rock and his Twisted Brown Trucker Band will play "Born Free's" title track and first single for the 2010 United Way Thanksgiving Halftime Show, when the Detroit Lions take on the New England Patriots on Nov. 25 at Ford Field. Some 1,000 fans will take part in the show on the field, including members of the National Guard and their families. Previous performers at the game have included Bon Jovi, Mariah Carey, Mary J. Blige, John Mellencamp, Enrique Iglesias and the Goo Goo Dolls.
Rock will also perform at the "American Music Awards" on Sunday, Nov. 21, on ABC, while MTV, VH1 and CMT are airing a "Kid Rock: Born Free" documentary and Fuse TV is showing "On the Record: Kid Rock."
The itinerary for the first leg of Rock's "Born Free" tour includes:
Jan. 15, 2011: Detroit, Mich. (Ford Field)
Jan. 21, 2011: Saginaw, Mich. (Dow Events Center)
Jan. 25, 2011: Grand Rapids, Mich. (Van Andel)
Jan. 26, 2011: Toledo, Ohio (Huntington Center)
Jan. 28, 2011: Columbus, Ohio (Schottenstein Center)
Jan. 29, 2011: Dayton, Ohio (Nutter Center)
Feb. 1, 2011: Wichita, Ka. (Intrust Arena)
Feb. 8, 2011: Bossier City, La. (CenturyTel Center)
Feb. 9, 2011: Little Rock, Ark. (Verizon Wireless Arena)
Feb. 11, 2011: Louisville, Ky. (KFC Yum! Center)
Feb. 12, 2011: Greenville, S.C. (Bi-Lo Center)
Feb. 14, 2011: Pensacola, Fla. (Pensacola Civic Center)
Feb. 16, 2011: N. Charleston, S.C. (N. Charleston Coliseum)
Feb. 18, 2011: Nashville, Tenn. (Bridgestone Arena)
Feb. 19, 2011: Birmingham, Ala. (BJCC)
Feb. 22, 2011: Greensboro, N.C. (Greensboro Coliseum)
Feb. 23, 2011: Huntington, W.Va. (Big Sandy's)
Feb. 25, 2011: Kansas City, Mo. (Sprint Center)
Feb. 26, 2011: Chicago, Ill. (United Center)
Feb. 28, 2011: Peoria, Ill. (Peoria Civic)
March 1, 2011: Evansville, Ind. (Roberts Stadium)
March 4, 2011: Atlanta, Ga. (Gwinnett Center)
March 5, 2011: Orlando, Fla. (UCF Arena)
March 8, 2011: Hollywood, Fla. (Hard Rock)
March 9, 2011: Jacksonville, Fla. (Veterans Memorial Arena)
March 11, 2011: Jackson, Miss. (Mississippi Coliseum)
March 12, 2011: Memphis, Tenn. (FedEx Forum)