The Billboard Mexican Music Awards
Shaila Durcal at The Billboard Mexican Music Awards, October 21, 2011.

The Billboard Mexican Music Awards are Oct. 18. Here's a closer look at some of the most head-turning finalists, including 3BallMTY, Shaila Durcal, and Jenni Rivera.

Sweet lyrics. Dramatic melodies. Romantic escapades. These are some of the themes of the songs by finalists of the second edition of the Billboard Mexican Music Awards being held on Oct. 18 and airing live on Telemundo from the Shrine Auditorium in Los Angeles. The program, sponsored by State Farm, will feature some of the genre's biggest names from crooning legends to divine divas and to the newest faces in the music scene. These artists have made their way into the Billboard charts in a major way: the genre accounts for 49% of all Latin music shipments in the United States, according to the RIAA. As this year's awards approach, here's a closer look at some of most head-turning finalists. For a complete list of finalists, go to