Editor's Note: To describe the Insane Clown Posse's Gathering of the Juggalos as one of the more outrageous music festivals is, perhaps, an understatement. To fully grasp the infamy surrounding the fest and the entire Juggalo subculture, one must experience it. So we sent Billboard.com contributor Kevin Rutherford to Cave-in-Rock, Illinois to fully emerse himself in the Juggalo "Family" this weekend (August 10-14). He'll provide daily updates on his travels and catch up with Gathering of the Juggalos performers... assuming he survives. Stay tuned.
What do you think of when you hear the word "Juggalo"? And does it come with a positive or negative connotation?
For as long as I can remember, I've been conditioned to ridicule Juggalos and the band from which they spawned, Insane Clown Posse. Though I never sought the music out myself, I was told that it was bland, unimaginative and plain bad, while ICP's fans were nothing more than the bottom of society's barrel.
Don't get me wrong -- I did not come into the Gathering of the Juggalos thinking this way. This is just what it seems like I (and many of the general public, really) was led to believe.