One Direction, Lady Gaga, Drake, Future & Troye Sivan: Real-Time Twitter Rewind
Welcome back to Billboard's weekly video show "Real-Time Rewind," which recaps the past week's hottest action on the Billboard Real Time Twitter Charts -- Trending 140 and Emerging Artists -- and the news that's driving the action. Shira Karsen hits the studio for episode 68, which delves into the latest hits from One Direction, Lady Gaga, Troye Sivan and Drake and Future!
So what happened on the Real Time Charts this week?
To ‘Infinity’ and No. 1: One Direction continued their run of summer surprises on Tuesday (Sept. 22) by announcing their next album, Made in the A.M. and revealing a new track, “Infinity” was available instantly. The song promptly entered at No. 1 on the Trending 140, holding the position for the remainder of the day.
“Infinity” is the album’s second release, after lead single “Drag Me Down” first reached listeners on July 31. Made in the A.M. The album has already attracted major interest, as the set will be the group’s first album since member Zayn Malik departed earlier this year, and will mark the U.K. lads’ final album before taking a “well earned break" sometime in 2016. Made in the A.M. will be released Nov. 13, with some sources suggesting the date was moved up to avoid clashing with a potential Adele release.
WATCH PREVIOUS EPISODES: Sept. 18: Selena Gomez, P!nk, Charlie Puth & Tinashe | Sept. 11: Lana Del Rey, Little Mix, Sam Smith & Justin Bieber | Sept. 4: Macklemore & Ryan Lewis, Andy Grammer, Miley Cyrus & Justin Bieber | Aug. 28: The Weeknd, Justin Bieber, Nick Jonas & Becky G | Aug. 21: Hailee Steinfeld, Lana Del Rey, The Band Perry & Melanie Martinez
A Message from Gaga: On Sept. 17, Lady Gaga released a surprise cut, “Til It Happens To You,” whose video has attracted tremendous praise for its attention to victims of sexual assault. The black-and-white clip follows four characters through their assault experiences and the ensuing aftermath. Upon the video's release, the song raced to No. 1 on the Trending 140, holding the position for several hours.
Lady Gaga co-wrote the track with famed songwriter Diane Warren for The Hunting Ground, a documentary addressing sexual assault on college campuses. The pair’s work has garnered robust positive reaction on Twitter, with Oprah Winfrey, Rachel Platten and Keke Palmer among its many supporters.
Drake and Future - Dream Team: Following 1D and Gaga’s lead, Drake and Future also had a surprise hidden up their sleeves. The rap stars turned Internet rumors into reality last week when their much hoped for collaboration album, What a Time to Be Alive, dropped on Sept. 20. Drake revealed the set’s artwork on his Instagram page on Sept. 19, and the duo premiered the set in a special episode of Drake’s Beats 1 Radio Show, OVO Sound, the following day before distributing it exclusively through iTunes and Apple Music.
Ten of the album’s cuts climbed to the top 10 of the Trending 140, with “Diamonds Dancing” and “30 For 30 Freestyle” completing the journey to No. 1.
‘Fool’ for You, Troye: Australian YouTuber Troye Sivan also made a splash on the real time charts this week after he teased the music video for his song “Fools” on Sept. 22. After Sivan dropped the all-audio clip, the track darted to No. 1 on the chart, becoming Sivan’s second straight chart-topper after “Wild” claimed the penthouse earlier this month.
Both tracks feature on Sivan’s Wild EP, released Sept. 4. The set gathered noteworthy responses from two of music’s biggest stars, Taylor Swift and Sam Smith, who both showered the set with praise on social media.
The Trending 140 chart measures the acceleration of conversation around artists and their music, while the Emerging Artists chart measures the volume of tweets around new artists and their songs.