Suitors used to court would-be lovers with romantic letters and flower bouquets; in 2016, it’s all about direct messages on social media. Just ask Memphis rapper Yo Gotti, whose “Down in the DM” peaked at No. 13 on the Billboard Hot 100 in March, boosted by a Nicki Minaj remix and lyrics about explicit Instagram and Snapchat selfies. The 34-year-old explains how to get your mack on online.

Yo Gotti Finds Validation in the Streets on His New Album 'The Art of Hustle'

This story originally appeared in the March 25 issue of Billboard.