Jennifer Lopez, "Love?" (Epic)
Release Date: April 2010
Talk about a long lead time-promotion for Jennifer Lopez's "Love?" began last year, with the Pitbull collaboration "Fresh Out the Oven" leaked online and to clubs. The song, likely to be offered as a bonus track, is much more urban in feel than the rest of "Love?," which has a modern electro/dance vibe that contrasts with the slightly retro feel of 2007's "Brave." The album is timed with the release of Lopez's next film, "The Back-Up Plan," with discussions under way to include music from "Love?" in the movie. First single "Louboutins" was sent to radio in the fall, timed to Lopez's TV performances beginning with the American Music Awards. Look for Lopez to wear Louboutins designs for her promotional appearances; plans are in the works for radio contest shoe giveaways and appearances at the designer's boutiques. On the album, Lopez sings, talk-sings and broods (within pop reason) on the subject of love over soaring synths and prominent beats. Typical are the Wynter Gordon-written "Starting Over," produced by Danja, and "What Is Love," produced by D'Mile. Another highlight is "Everybody's Girl," a pulsating drum-driven track produced by Mike Caren and written by Gordon.