The time for Coachella 2010 is now. And we're sure all the fans in the world know just why Jay-Z, Muse, Thom Yorke and Gorillaz are playing high-profile big-stage sets. But even if you aren't headed to Indio this weekend to catch the festivities live, there are a ton of other great bands on the bill worth listening to. Check out our picks for 10 less obvious bands playing Coachella worth watching this weekend and beyond.
Gobi Tent; Friday, 3:30
The buzz on this band couldn't be any louder: from the glowing New Yorker review of one of its first gigs during last year's CMJ festival to the enthusiastic support of M.I.A., Brooklyn's Sleigh bells is off to a running start. "Treats," the group's debut album, is due May 11, and the early arrivals on Coachella first day will get a chance to hear their head-spinning mix of buzz saw guitar and syrupy vocals.