In honor of Earth Day (April 22), Billboard, in conjunction with
17. USE ENVIRONMENTALLY SUSTAINABLE FABRICS FOR MERCH Pharrell Williams, artist/producer
I invested in a company called Bionic Yarn, which makes environmentally sustainable fabric from bottles [and works with] universities for caps and gowns, athletes for uniforms, cities for their sanitation workers, hospitals for their scrubs and artists for their canvases, [as well as products like] concert T-shirts, luggage, couches. We can change the world one bottle at a time.
18. MAKE SURE YOUR ENTIRE TEAM IS ONBOARD THE GREEN BANDWAGON Dave Matthews, artist
I remember when we were switching the buses and the trucks to biodiesel. The truck drivers-they love their machines. It's their home. They've done things one way their whole lives, and then we came along and said, "No, we are going to change how you do things. Now you have to go out of your way to find a place that sells biodiesel. Now you're going to be required to clean your filter more often because the biodiesel is going to create more muck for a while. Your maintenance habits are going to have to change." They said, "We're not going to do that." Then we said, "Look, you do it-or you don't and you go away." We didn't strong-arm anyone, but everyone wants to be on the road. The truth is that, from the truck drivers that I've spoken to, since that transition period has passed, a lot of them have been like, "Wow, my rig has been driving better than it ever has."
19. GO SOLAR Aaron Lazansky-Olivas, reader-submitted.
Electronic artists, producers and DJs can purchase a "solar laptop charger bag" and promote it at gigs.
20. USE COMMON SENSE Tommy Lee, drummer, Mötley Crüe; vocalist/guitarist, Methods of Mayhem
Take care of the Earth and she will take care of you.