Kid Rock will discuss working with brands during a June 15 keynote at the Billboard/Adweek Music & Advertising conference in New York.
The annual conference, to be held June 15-16 at the Edison Ballroom, will focus on the lucrative and creative nexus between music and branding: what deals are working, how to get music into brand campaigns, who the leading players are and more.
In an onstage Q&A with Billboard editorial director Bill Werde, Rock will talk about his brand relationship with tour sponsor Jim Beam, which is also helping market his forthcoming album with exclusive downloads of his music. He will also discuss his 20-year recording career. Rock's albums have sold more than 22 million units in the United States, powered by such hit singles as "Only God Knows Why," "Picture" (featuring Sheryl Crow) and "All Summer Long."
Registration for last year's inaugural Music & Advertising conference sold out. This year's event features executives and agencies representing such leading consumer brands as Apple, Nike, Electronic Arts, Coca-Cola, Target, ESPN, NASCAR, Honda, Land Rover and LG.
For more information and to register, go to musicandadvertising.com.