Stereo Skyline Builds Solid Foundation on 'Repeat'
On the road for the last two years, Stereo Skyline! is watching its hard work pay off. The Long Island, N.Y., pop-punk band's first album, "Stuck on Repeat" (Columbia/Sony), debuted at No. 4 on Billboard's Heatseekers Albums chart, selling 4,000 copies in its first week, according to Nielsen SoundScan. "Repeat" is the follow-up to the group's 2008 self-titled EP.
"I didn't want our fans to be disappointed in any way, but I wanted them to grow with us," lead singer/guitarist Kevin Bard says of the group's first full-length album. He and bandmates Rob Michaelson (drums), Brian Maddox (bass) and Clayton Johnson (guitar) collaborated with producers S*A*M & Sluggo, Blake Healy of Metro Station and Adam Schlesinger of Fountains of Wayne.
To promote the album's sunny, tweeny vibe, Columbia/Sony sought "key partnerships," according to Columbia VP of marketing Milo Pacheco. MySpace held a video and album premiere, while clothing retailer Hot Topic hosted 12 in-stores. The video was also promoted on Vevo and Fuse. Columbia is currently talking with various teen TV shows regarding placements for the single "Tongue Tied" as well as another track, "A Little More Us." But the heaviest attention is being directed toward building the group's visibility as a strong touring act.
Stereo Skyline! will go through two more touring cycles before hitting the international market in 2011. Recent highlights include the 2010 Bamboozle Roadshow and its own headlining tour, which began July 28 and wraps this month.
Bard describes the group's shows as more of a "big hangout" versus a performance, thanks to the act's ongoing focus on building a direct relationship with fans. Beyond regularly tweeting and blogging, the band will suggest a post-show meeting spot where the members can chat with fans and ask for their thoughts on the group and that night's concert. "There's no separation between us and our fans," Bard says. "We don't mind hanging out with every single person."