EMI Australia and Baskin Robbins are teaming for a tasty tie-in to support the launch down under of Katy Perry's upcoming album, "Teenage Dream."
On its Aug. 27 release date, anyone who strolls into one of Baskin Robbins' 17 ice cream parlors in Sydney or eight stores in Melbourne will be rewarded with a free "cotton candy" ice cream should they mention the American pop singer's name. Conditions apply for the "Katy Perry Day" treat, notes a statement issued today by EMI.
Perry touches down in Australia this week to play a one-off show for Debit MasterCard users on Thursday (Aug. 12) at Melbourne's Plaza Ballroom, and she will back it up with a performance the following day on free-to-air Channel 7's "Sunrise" breakfast show.
The title track from her sophomore album currently sits at No. 4 on the ARIA singles chart. It follows the platinum-certified (70,000 units) first single "California Gurls" feat. Snoop Dogg which holds at No. 7 after 12 weeks on the chart, during which time it held down the top spot for four successive weeks.
The American pop singer, whose real name is Katheryn Elizabeth Hudson, has become a mainstream star in Australia, scoring a triple-platinum (210,000) No. 1 hit in 2008 on the ARIA singles chart with "I Kissed A Girl" and winning best newcomer at the MTV Australia Awards. Her triple-platinum certified follow-up "Hot N Cold" reached No. 4 on the official Australian singles chart, and featured in the opening and closing titles for the first two seasons of Network Ten's high-rating reality TV program "MasterChef."
Perry's debut album "One Of The Boys" has also well exceeded double-platinum sales (140,000 units).