Justin Bieber Launching 'My World' Fragrance
The fragrance, which is naturally called My World, will come not in a bottle but instead in the form of scented wristbands and dog tags, reports WWD. Bieber has teamed up with Etoile Nation Beauty to produce the scented accessories, which will hit Wal-Mart stores on Black Friday (Nov. 26).
In an interview, the pop singer indicated that the process of choosing the notes for his signature scent is just getting underway. "They actually brought me a bunch of stuff to smell today," Bieber said. "One of them smelled too young, too fruity. One was really good." Bieber also stated his preference for Britney Spears' perfume, saying that "it smells good" on girls.
The star's fragrance is yet another addition to an already-robust list of Bieber-branded products hitting stores in time for the holidays: a nail polish line for OPI, headphones under the Beats by Dre brand, and a collection of singing dolls dressed in his signature looks. Bieber's memoir, "First Step 2 Forever: My Story," also hit bookshelves in early October, while a "Fame" comic book dropped last week and his 3D biopic, "Never Say Never," is slated for a February 11, 2011 theatrical release.