Motown Records has re-launched its official Web site, complete with an exhaustive archive chronicling the venerable label's 43-year history through multimedia features, interviews, rare photographs, a

Motown Records has re-launched its official Web site, complete with an exhaustive archive chronicling the venerable label's 43-year history through multimedia features, interviews, rare photographs, audio files, and more. The new site is divided into two sections, Motown Now and Classic Motown, the latter of which was recently named best music industry Web site at the annual South By Southwest music conference in Austin, Texas.

"Thanks to technology, we are able to share the rich history of Motown with its fans," Motown president & CEO Kedar Massenburg said in a statement. "Motown.com is a living scrapbook of a company that is rich not only in music, but in history."

While the site's Motown Now section offers up-to-date news and features on current Motown artists such as Brian McKnight and India.Arie, the Classic Motown section documents the labels classic years.

A historical timeline illustrates the growth of Motown (founded in 1958 by Berry Gordy in a two-story house in Detroit) through the chart successes of greats such as Smokey Robinson, Stevie Wonder, and Diana Ross. Multimedia features on label heavyweights include biographies, discographies, photo galleries, and audio and video clips.

Photographic and print materials for the online presentations were found in vaults in New Jersey, at Detroit's Motown Museum, and in the basement of the current Motown offices in New York City.

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