Product G&B Offers Its Own Brew Of Ghetto & Blues
The Product G&B splashed into public consciousness on Santana's 2000 hit single "Maria Maria." Now -- as the first act from Wyclef Jean's J Records imprint, Yclef -- the duo's Sincere (aka David MThe Product G&B splashed into public consciousness on Santana's 2000 hit single "Maria Maria." Now -- as the first act from Wyclef Jean's J Records imprint, Yclef -- the duo's Sincere (aka David Mcrae) and Money Harm (aka Marvin Moore-Hough) plan to preach a different message to the masses with its June 5 album debut "The Product Ghetto & Blues."
"G&B stands for 'ghetto and blues,'" Sincere says. "We're the product of the environment: two brothers caught up in a society where there is CPST --corruption, poverty, struggle, and triumph."
The pair, who teamed up at the age of 13, met Jean by sheer coincidence. Sincere was trying to contact a friend, producer Al West, who was working at Sony Studios. West wasn't there, but Pras answered the phone.
"We ran six blocks in the cold to meet him," says Sincere of Jean's Fugees bandmate. "We had on hoods and ski masks when we met him, so he thought we were going to rap. Then we started singing." Pras then introduced them to Jean.
That meeting quickly led to a career for the Long Island, N.Y., natives. "Two weeks later, we're in San Francisco writing 'Maria Maria' with Jean and [Carlos] Santana," Sincere says. "We didn't even know who Santana was at the time."
Santana returns the favor with "Dirty Dancing," the album's second single. The set's other collaborators include West, Lil' Kim, Teddy Riley, and Jerry Wonder.
Lead single "Cluck Cluck," which features Jean, also doubles as the lead single from J's upcoming "Dr. Dolittle 2" soundtrack.
"["Cluck Cluck"] doesn't mean you're a chicken head," says Sincere. "It means being intimate with someone."
Although the group had breakout success with "Maria Maria," J executives know that it will take more than that to have a successful project. "Our plan is to reintroduce them to the public as a group they're familiar with," says Ron Gillyard, senior VP of black music for J. "We want people to see their personalities. They're two focused, driven, and extremely talented young men who sound as good in person as they do on record."
Sincere says he and Money Harm aren't worried about being the label's debut act. "There's no pressure," he notes. "We're ready to come out and explode. Mark my words, G&B will be everywhere."