News on Lonestar, 3 Doors Down, name coincidences, and more.

PUT 'EM ALL TOGETHER, THEY SPELL: "Chart Beat" reader William Simpson of Los Angeles thinks he has detected a subliminal message on The Billboard Hot 100. He put together six different titles to come up with: "Play" "Pop" "Music" "Video" "Again" "Thank You," and asks if this was sent by the record industry to perk up sagging singles sales.

The only possible answer to his suggestion: "Drive" "South Side" "There You'll Be" "I'm Already There."

STILL 'AMAZED' AFTER ALL THESE YEARS: So you think "Amazed" by Lonestar is an oldie-but-a-goodie? Think again.

The former No. 1 pop and country hit is still charting on Billboard's Adult Contemporary tally, where it holds at No. 17 in its 91st chart week. If it remains on the survey for nine more weeks, it will be only the second title in this chart's history to reach the 100-week mark. The first was "Truly Madly Deeply," which gave Savage Garden a record 123-week run.

'LOSER' WINS: The 3 Doors Down song "Loser" is anything but, according to "Chart Beat" reader Steve Young of Hull, England. He notes that the cut is in its 51st week on Billboard's Mainstream Rock Tracks chart, going into a tie with three other titles as the longest-running tracks in the history of this chart.

In 1991-92, Van Halen had a 51-week run with "Top of the World." In August 2000, Creed's "Higher" completed a 51-week run. And last January, 3 Doors Down had its first 51-week run with "Kryptonite."

With "Loser" sliding just one place, 16-17, it could well own the record all by its lonesome if it's still listed on the Mainstream Rock Tracks chart next week, for an unprecedented 52nd week.