New Orleans-based roots rock act the Radiators are still going strong nearly 24 years since the band first formed. The seemingly continually touring group is out on the road in support of its latest,


New Orleans-based roots rock act the Radiators are still going strong nearly 24 years since the band first formed. The seemingly continually touring group is out on the road in support of its latest, self-titled, album, released in April by Rattlesby Records. Tonight (July 5) the tour hits Dewey Beach, Del., and will continue on through late August, with a brief rest before picking up again in October for a European run.

As Rattlesby does not have the marketing clout of a major label, it has turned to the band's loyal fanbase -- known as "Fishheads" -- to help publicize the new release. Beginning about a month before the release of "The Radiators," the label rounded up volunteers to spread the word via the Internet, posting information in newsgroups and list servers devoted to bands of similar ilk (Phish, Allman Brothers Band, Little Feat). Some have been recruited to talk to record store managers and buyers in their towns about the release, while others have handed out flyers and discount coupons at the band's concerts.

Taking the retail effort further, the label has encouraged fans to work with local retailers to create in-store displays for the band's album. The band will judge submitted photos of the displays, with the 10 most visible and creative to receive the choice of either Radiators T-shirts and CDs or a pair of tickets to an upcoming concert by the band. One grand-prize winner in the contest, which runs through Sept. 30, will win an all-expense-paid trip to New Orleans for the Radiators' 24th birthday shows in January 2002. For information on getting involved, E-mail barney@rattlesby.net.

So closely involved with their fans, the Radiators -- bassist Reggie Scanlan, guitarist/vocalists Dave Malone and Camile Baudoin, drummer Frank Bua, and keyboardist/percussionist Ed Volker -- sometimes play parties for groups of Fishheads. While in the Denver area on July 21 to play a festival sponsored by radio station KBCO, the group will play two sets at the tiny Hideway club in nearby Winter Park for the "High Altitude Krewe." Similarly, the band will return to Providence, R.I., July 27-28 for an annual fan event dubbed "Heat Generation VII." The two shows -- one all acoustic, the second electric -- will take place at the Call nightclub. Ticket information for both events can be found on the band's official Web site.

In other tour news, tomorrow night's stop in Philadelphia will find the band throwing a soundcheck party at 5:30 p.m., a few hours before their show at the Theater of the Living Arts (TLA). The band will be on hand to autograph all copies of their latest CD purchased during the event.

Here are the Radiator's current tour dates:

July 5: Dewey Beach, Del. (Bottle and Cork)
July 6: Philadelphia (Theater for Living Arts)
July 7: Baltimore (Fletcher's)
July 8: Harrisburg, Pa. (Whittaker Center)
July 12: Plattsburg, N.Y. (Mayor's Cup)
July 13: Chicago (Wrigley Field/WXRT)
July 18-19: Salt Lake City (Zephyr)
July 21: Winter Park, Colo. (KBCO Festival)
July 21: Winter Park, Colo. (High Altitude Krewe)
July 26: Wellfleet, Mass. (Beachcomber)
July 27-28: Providence, R.I. (the Call; "Heat Generation VII")
July 28: Warwick, R.I. (Strawberries; 3 p.m. in-store perf.)
July 29: Albany, N.Y. (Camp Creek Festival)
July 31-Aug. 1: Martha's Vineyard (Atlantic Connection)
Aug. 3-4: Amagansett, N.Y. (Stephen Talkhouse)
Aug. 18: Norwich, N.Y. (Chenango Blues Festival)
Aug. 25: Detroit (Magic Bag)
Aug. 26: Chicago (Goose Island Brewery)
Oct. 7: Brugge, Belgium (Club Cactus)
Oct. 8: Amsterdam (Winston Kingdom)
Oct. 9-10: Paris (Chesterfield's)
Oct. 11, 13: London (Borderline)