More than a decade after voluntarily introducing "parental advisory" labels, the recording industry is putting some promotional weight behind the stickers. Recording Industry Association of America (R

More than a decade after voluntarily introducing "parental advisory" labels, the recording industry is putting some promotional weight behind the stickers. Recording Industry Association of America (RIAA) president/CEO Hilary Rosen announced yesterday (July 24) that the industry will launch a new campaign to improve awareness of the advisory labels, which are used to denote recordings with potentially offensive lyrical content.

The effort follows a hearing last Friday that examined the marketing practices of the entertainment industry; members of the House Telecommunications Subcommittee questioned Rosen about the offensive lyrics of artists such as Eminem, suggesting that a new, graded parental-advisory system be implemented. Another hearing on the issue lead by Sen. Joseph I. Lieberman (D-Conn.) is set for today.

The new campaign will target educational leaders. The RIAA plans to distribute a brochure about the parental-advisory labels to U.S. schools; to update existing displays and store posters with the Web address parentalguide.org, which has information about the program; and to create a television- and radio-based public-service announcement about the program that will feature Quincy Jones.