Backstreet Boys member Brian Littrell and his actress wife, Leighanne, have launched their own music label and production company, Brileigh Prods., in association with Insight Entertainment Group, acc

Backstreet Boys member Brian Littrell and his actress wife, Leighanne, have launched their own music label and production company, Brileigh Prods., in association with Insight Entertainment Group, according to The Hollywood Reporter. Leighanne Littrell told the Reporter that the company plans to focus on the label division to start, with the hopes of developing and signing two or three artists during the first year. The Littrells are looking to produce film and television projects by the end of next year.

"Our main focus is to have fun with it," Leighanne Littrell said. "So many record companies are crazy nowadays to where your creative side is limited and it's all about power and money. We just wanted a company where we could work together as a couple, and, when all the touring slows down, we still have something that we enjoy doing."

Brileigh will be housed in Los Angeles, and will also have an office in Atlanta, the couple's home city. Leighanne Littrell will be president of Brileigh and will work to oversee the day-to-day operations. Brian Littrell said they plan to hire a staff of three or four people to handle the offices while he is on tour or Leighanne Littrell is working on a film.

The company's first project, the soundtrack to the independent film "Olive Juice," will hit stores in October and be distributed by Navarre Corp. Brian Littrell said they will choose distributors based on the magnitude and appropriateness of any given music project.

Leighanne Littrell stars in and co-produced "Olive Juice," which will be released Oct. 9 through Blockbuster. The soundtrack was co-produced by the Littrells and features tracks from Judith Owen, Joe Pesci, Backstreet Boys, and Brett Laurence. Brian Littrell wrote the title track to the film with Atlanta artist J. Michael Davis, who also performs the song.

"I've always been interested writing songs; I've written several of the Backstreet Boys' songs and co-write a lot of them," Brian Littrell said. "When you're dealing with soundtracks, it's really fun for me to create music based on a feeling in a movie."

Brian Littrell will head back on tour with Backstreet Boys on Friday (Aug. 24), following a touring break to accommodate group member A.J. McLean's 30-day rehab treatment.