Mountain's Leslie West, Starship's Mickey Thomas, and the Spencer Davis Group's namesake are among the 15 classic rock musicians who've joined together to form Rockforever.com. The venture incorporate

Mountain's Leslie West, Starship's Mickey Thomas, and the Spencer Davis Group's namesake are among the 15 classic rock musicians who've joined together to form Rockforever.com. The venture incorporates a digital record label, an online merchandise and memorabilia E-tailer, and a live performance group.

The Rockforever.com collective also counts among its founders John Cafferty (John Cafferty & the Beaver Brown Band), Ronnie Hammond (Atlanta Rhythm Section), Larry Hoppen (Orleans), Glenn Hughes (Deep Purple, Black Sabbath), Jimi Jamison (Survivor), Dave Jenkins (Pablo Cruise), Bobby Kimball (Toto), Alex Lingertwood (Santana/Jeff Beck), Mike Reno (Loverboy), Peter Rivera (Rare Earth), Pat Travers (Pat Travers Band), and Joe Lynn Turner (Rainbow, Deep Purple).

The organization plans to re-record and release member artists' classic rock hits and new material for online distribution via audio streams and digital downloads. The site will also offer classic rock news and editorial content, and sell merchandise relating to member artists. In addition, Rockforever.com has established a distribution relationship with MP3.com and Liquid Audio.

Meanwhile, the 15 founding members will continue to tour and perform in various combinations as "The Voices of Classic Rock."

"Voices of Classic Rock began as a live performance concept geared towards corporate events," Rockforever.com CEO Charlie Schmitt said in a statement. "But we soon realized that while the major record companies were content to bypass these artists, the fans were still avid. These 'Voices' have a huge fan base that is hungry for new material. Unencumbered by traditional recording contracts, the Rockforever.com artists are free to re-record their hits and with the advent of the Internet -- reliance on record companies for marketing and distribution of music is no longer necessary."

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