Although electronic music is increasingly tapped for use in mainstream advertising, and its presence in the U.S. market place increases, it will be some time before it achieves the widespread populari

Although electronic music is increasingly tapped for use in mainstream advertising, and its presence in the U.S. market place increases, it will be some time before it achieves the widespread popularity level it enjoys in Europe and around the world, according to a recently completed Billboard.com poll. 40% of 2,463 respondents believe that the genre's growth in the U.S. is a gradual one that began some years ago and will continue on that slow and steady path.

Taking a different view, 25% feel that electronic music is a niche that has already reached its growth potential in the territory. Another 20% believe it to be just a fad, and that more organic music is the choice of U.S. residents.

Still, electronic music has its supporters. 14% of the voters believe that the time has indeed come for electronic music, and that the artists who create the music will soon achieve the star status in the U.S. that they enjoy elsewhere in the world.

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