Atlanta-based rapper T.I. hopes listeners will take the title of his debut set, I'm Serious, to heart. A self-proclaimed "King of the South," T.I.

Atlanta-based rapper T.I. hopes listeners will take the title of his debut set, I'm Serious, to heart. A self-proclaimed "King of the South," T.I. sounds incredibly confident here. The album's lead single, the title track, is already grabbing attention. Produced by the Neptunes and featuring Beenie Man, the track is part Southern-fried hip-hop and part dancehall toast. Like many of his contemporaries, T.I. gives listeners a glimpse into the life of the man behind the microphone on the autobiographical "Still Ain't Forgave Myself." Despite all the bravado and machismo, this midtempo track clearly illustrates who this up-and-coming MC is. Much of I'm Serious comprises tales of women and hustling. That said, T.I. has a way of spinning a tale that should definitely have fans and competitors taking him seriously.—RH

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