America Online has launched a proprietary online radio offering, Radio@AOL, Billboard Bulletin reports. The feature, to be announced today (Oct. 16), can be accessed through the radio button built int

America Online has launched a proprietary online radio offering, Radio@AOL, Billboard Bulletin reports. The feature, to be announced today (Oct. 16), can be accessed through the radio button built into the toolbar of the latest version of AOL's software, AOL 7.0, as well as through AOL Music, the company's online music channel. Radio@AOL will feature 75 genre-based stations; 28 celebrity-programmed stations, including channels from Faith Hill, Lenny Kravitz, Madonna, P. Diddy, and Radiohead; programming from College Music Journal and SportingNews.com; and live streams from local broadcast stations.

Kevin Conroy, senior VP and head of AOL Music, calls the radio function a "cornerstone" of AOL's music offerings and says the feature will help take online radio to the mainstream.

AOL has other service enhancements in the works. Features expected to debut by year's end include search engine AOL Music Search; AOL's version of the MusicNet subscription service; and AOL Media Player, an integrated digital media player that also plays CDs.