Mexican singer Paulina Rubio -- who made a spectacular comeback from a languishing career with her 2000 release, "Paulina" -- was the big winner at the third annual El Premio de la Gente Ritmo Latino

Mexican singer Paulina Rubio -- who made a spectacular comeback from a languishing career with her 2000 release, "Paulina" -- was the big winner at the third annual El Premio de la Gente Ritmo Latino Music Awards last night (Oct. 18) at Los Angeles' Shrine Auditorium. Rubio took home awards for album of the year and best female artist of the year, while her hit "Y Yo Sigo Aqui" won in the music video category.

Another female artist, Shakira, won in the best rock artist category and in the newly added People en Espanol most popular artist in the U.S. award, an honor voted upon by readers of that magazine.

Victory was particularly sweet for composer of the year Fabio Zambrana Marcheti, who has been entangled in a dispute with his label (Sony) and whose song "La Bomba," which has been covered by at least a half-dozen bands, was shut out of this year's Grammy Awards. "It's the first award show where we have six nominations," Marcheti said prior to the awards. "If we win, it would be a vindication. It would prove once more that 'La Bomba' was indeed the song of the year."

Los Premios will air Oct. 28 as a two-hour special on the Telemundo TV network. As in years past, winners were announced not only at the event itself but also by fans via satellite in five U.S. locations: South Beach, Fla.; Chicago; Hollywood; San Francisco; and New York.

Hosted by Telemundo stars Gloria Calzada and Roberto Angelelli, the show featured performances by some of the top stars in Latin music, including Juan Gabriel, Nydia Rojas, Alejandra Guzman, A.B. Quintanilla y los Kumbia Kings, Lupillo Rivera, Azul Azul, and Celia Cruz. In addition, an emotional tribute by the cast of the musical "Selena Forever" honored the legendary the late Tejano star, after the presentation of "El Tributo de la Gente," the Tribute of the People Award.

Los Premios nominees are determined by record sales and radio airplay. All Los Premios awards, though, were not voted upon by critics or the industry, but by fans -- who for a month were able to cast ballots at 41 Ritmo Latino Stores nationwide and at 325 Vons supermarket stores throughout Southern California and Nevada, as well as at the awards' Web site.

Here is the full list of winners:

Pop artist or group of the year, female: Paulina Rubio
Pop artist or group of the year, male: Chayanne
Ranchero or Corridos artist or group of the year: Vicente Fernandez
Tejano or Norteno artist or group of the year: Los Tigres Del Norte
Regional Mexican artist or group of the year: Joan Sebastian
People en Espanol most popular artist in the U.S.: Shakira
Tropical artist or group of the year: Elvis Crespo
Rock en Espanol artist or group of the year: Shakira
New artist of the year: OV7
Music video of the year: "Y yo sigo Aqui," Paulina Rubio
Songwriter of the year: Fabio Zambrana Marcheti, "La Bomba," Azul Azul
Song of the year: "Abrazame Muy Fuerte," Juan Gabriel
Album Of The Year: "Paulina," Paulina Rubio; Estefano, producer
Artist of the year male or female: Lupillo Rivera