Third Day Puts 'Together' A Respectable Disc
For many in attendance at last spring's Gospel Music Association Dove Awards, among the evening's highlights was witnessing Third Day take the stage to carry home five trophies -- including one for arFor many in attendance at last spring's Gospel Music Association Dove Awards, among the evening's highlights was witnessing Third Day take the stage to carry home five trophies -- including one for artist of the year. On the heels of that flock of Doves and the success of its "Offerings" album, Third Day is equipped to continue the momentum with the Nov. 20 release of "Come Together" on the Zomba-owned Essential label.
Did success cause any anxiety while the band was recording its fifth album? "It didn't. The record was pretty much done before that even happened," vocalist Mac Powell says. "That's good, because we probably would have had second thoughts like, 'Now [that] we've got this recognition, do we need to redo what we were doing?'"
Instead, Third Day converted an Atlanta loft into a studio and labored to deliver the most musically inventive and lyrically thought-provoking album of its already impressive career. Comprising Powell, bassist Tai Anderson, drummer David Carr, and guitarists Mark Lee and Brad Avery, Third Day is a tight unit with a democratic approach to writing and recording.
"There's a little bit of something for everybody on this record," Powell says of Third Day's material. "We have some praise and worship songs, some great ballads, some modern rock stuff, and some Southern rock-tinged stuff also."
Fans have already been showing their support, as Essential launched a pre-sale campaign Sept. 25. Consumers who reserve the album prior to street date will receive a 30-minute concert video that includes the first live performance of the title track.
And demand for the new album is high. "We ran out of pre-sale videos," Essential's senior director of marketing Nina Williams says. "We made 35,000 available."
Third Day will embark on a promotional tour in support of the album's release and a full concert tour in the spring.