Clapton's Crossroads Centre Raising Funds Online
The Crossroads Centre, a nonprofit rehabilitation facility founded by Eric Clapton in Antigua to provide treatment for chemically dependent individuals, is taking to the Internet to raise funds and awThe Crossroads Centre, a nonprofit rehabilitation facility founded by Eric Clapton in Antigua to provide treatment for chemically dependent individuals, is taking to the Internet to raise funds and awareness. Today (Nov. 27), the organization's U.S. fundraising Web site opens at Crossroadscentre.kintera.org.
Clapton fans who donate money to Crossroads will be rewarded with memorabilia from the artist's latest world tour. For $100 to $149, donors will received a Clapton tour T-shirt; $250-$499 will earn a tour jacket; and donations of $500 or more will net an autographed tour program.
"We thought this was a wonderful way of giving back to Eric's fans who generously give to the Crossroads Centre," Leo Hageman, Crossroads Centre CEO said in a statement. "At Crossroads, we believe that a person's financial situation should not limit their ability to receive treatment. As a result, there is a critical need to raise more funds. Our new Web site offers an easy way to contribute to a worthy cause that will help so many others."
Initially, the center was supported by the auction of Clapton's guitars and through benefit concerts, but donations have become critical to Crossroads because the facility believes that a person's access to treatment should not be limited due to financial means. The organization helps those who are unable to afford the full cost of treatment through a financial assistance fund.
In addition to collecting donations, the site will also offer information about the Crossroads Centre, its mission, and alcohol and drug addiction programs. More information can also be obtained by calling (888) 452-0091 (North America), (268) 562-0035 (Antigua), 0800 783 9631 (U.K.), or 01803 211 585 (Europe), on the Web at Crossroadsantigua.org, or via E-mail at firstname.lastname@example.org.