Britney's 'Crossroads' Enjoys Strong Opening
"Crossroads," the feature film debut of teen pop diva Britney Spears, pulled in an estimated $17 million in over the weekend to land at No. 2 on the North American weekend box office roundup. The film"Crossroads," the feature film debut of teen pop diva Britney Spears, pulled in an estimated $17 million in over the weekend to land at No. 2 on the North American weekend box office roundup. The film had the advantage of opening a four-day weekend, extended by yesterday's (Feb. 18) U.S. Presidents' Day holiday.
Spears' coming-of-age drama, produced by Jive Records for around $12 million and picked up by MTV Films and Paramount, did slightly better than another pop singer's recent film debut, Mandy Moore's "A Walk to Remember," which opened with $12.2 million during a three-day weekend. The three-day estimate for "Crossroads" was $14.5 million.
"We're very pleased with the numbers, it ended up on the high side of what we projected," said Wayne Lewellen, president of distribution at Paramount. "It was an excellent campaign and MTV and Jive Records did a great job of promoting the film," he added.
"Crossroads" hit its target audience on the nose as Paramount noted it was primarily young women -- 80% female, 70% of whom were between the ages of 15 and 25. But the limited demographic may hamper the film's long-term prospects, "We have to wait and see if the audience broadens for the film," said Lewellen.
The four-day total for "Crossroads" was only second to the Nick Cassavetes-directed "John Q." The New Line feature, which stars Denzel Washington, pulled in an estimated four-day gross of $24.1 million. Rounding out the debut-packed top-3 was the animated "Peter Pan" sequel "Return to Neverland" (Buena Vista, $16.1 million).