The New York restaurant Britney Spears is opening will be called Nyla -- for New York, her new home, and Louisiana, her home state. Previous reports suggested that the eatery would be called "Pinky's,

The New York restaurant Britney Spears is opening will be called Nyla -- for New York, her new home, and Louisiana, her home state. Previous reports suggested that the eatery would be called "Pinky's," after the pop superstar's nickname.

The American bistro in midtown Manhattan will occupy space in the Dylan Hotel that formerly housed Virot, an upscale French restaurant that closed shortly after Sept. 11. Nyla is scheduled to open in May.

"Virot didn't have the hipness I was looking for," Morris Moinian, owner of the Dylan Hotel and a partner in the restaurant, told The New York Times for yesterday's (March 31) editions. "Right now we have the ultimate celebrity associated as a partner with the restaurant, and that is what the consumer wants."

Moinian said the 20-year-old Spears fell in love with the cavernous space on East 41st Street, which includes a 6-foot-wide fireplace.

"The concept is going to be an American brasserie, where we are going to take on several personalities," Bobby Ochs, another partner in the restaurant, told the Times. Ochs previously founded restaurants with Marla Maples and Patrick Swayze, both of which are now closed. "At 11 p.m., we're going to convert it into a sophisticated late-night lounge," he said.


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