Fans who purchase Dave Matthews Band's upcoming album "Busted Stuff," due July 16 from RCA, will be getting more bang for their buck. The package will include a free DVD with live and studio material;
Fans who purchase Dave Matthews Band's upcoming album "Busted Stuff," due July 16 from RCA, will be getting more bang for their buck. The package will include a free DVD with live and studio material; additionally, the CD, when placed in a user's CD-ROM drive, will unlock a specially created Web site featuring exclusive content.
Fans who pre-order "Busted Stuff" from the band's official online store before July 11 will be eligible to win autographed memorabilia plus airfare and tickets to an Aug. 31 show in East Troy, Wis.
"We're doing this to enhance the value of the record and also to combat the CD burning that exists," RCA VP of A&R Bruce Flohr tells Billboard.com. Interscope tried a similar approach by including a free DVD with Eminem's new album, "The Eminem Show," but rampant pre-release piracy forced the label to push the street date forward by more than a week.
The bonus DVD will feature live footage of DMB performing the track "When the World Ends" last year in Boulder, Colo., plus an audio clip of "Bartender" from the same show. A 5.1 audio mix of the studio version of "Bartender" will also be included.
Although specifics are still being hammered out, the "Busted Stuff" mini-site "will feature updated music, live versions, and potentially new recordings in the future to constantly feed the desire for Dave Matthews Band music in whatever form possible," RCA internet marketing manager Jon Salter tells Billboard.com.
The site will also sport behind-the-scenes interview footage and, if technology cooperates, a live audio Webcast from a future concert. "At the end of day, this adds a lot of value to the package you're buying at the record store," Salter says.
DMB's summer tour is on hiatus for the month of June and reactivates July 5 in West Palm Beach, Fla. On July 10, the group will team up with the Dixie Chicks in Nashville to tape an episode of CMT's "Crossroads" that will air in September.