Priscilla Beaulieu Presley and Immortal Entertainment are set to create and co-produce a musical theater production, "Elvis and Priscilla," based on her romance with the King. A nationwide contest wil

Priscilla Beaulieu Presley and Immortal Entertainment are set to create and co-produce a musical theater production, "Elvis and Priscilla," based on her romance with the King. A nationwide contest will be held to cast the parts of Elvis and Priscilla Presley that she will judge with input from audience members.

Immortal Entertainment president David Codikow said the casting-call process might be pitched as a reality television series along the lines of Fox's "American Idol: The Search for a Superstar."

"It's sort of like a Cinderella with a dash of Eliza Doolittle ... and it's the birth of rock'n'roll," Codikow said. "This is also [a show] that doesn't have to go to Broadway, although we would love it to. This could be something that tours the world or has multiple touring companies, or it could be a free-standing event in Las Vegas, where he was the king and she was the queen."

"Elvis and Priscilla" is being conceived as a show that will draw all ages. "Priscilla's vision is about having a 6-year-old or a 60-year-old come to the same show and get something positive from it," Codikow said.

Unlike Elvis and Priscilla's marriage, which ended in divorce after 6 1/2 years, or his tragic death, the stage show will end on a positive note, highlighting his invaluable contributions to music and society.

Of the casting search and possible TV show, Codikow said, "If you have Priscilla Presley finding the next Elvis, and you can do it a la 'American Idol,' not only is that of entertainment value, but it wildly promotes the event, too." The project will likely take 12-14 months to bring to fruition. The show will likely include Elvis Presley songs and other popular songs of the era, as well as some new songs which will tie the show together.

The public's awareness of Elvis Presley is already heightened as Aug. 16 will mark the 25th anniversary of his death. RCA Records has already put out the box set "Elvis: Today, Tomorrow & Forever" and is planning to release "Elvis 30 #1 Hits" on Sept. 24. A television special also is in the works.