LIFEbeat, the music industry's non-profit HIV-prevention and fundraising organization, will celebrate its 10th anniversary with an Aug. 28 benefit concert at New York's Hammerstein Ballroom, featuring

LIFEbeat, the music industry's non-profit HIV-prevention and fundraising organization, will celebrate its 10th anniversary with an Aug. 28 benefit concert at New York's Hammerstein Ballroom, featuring Pete Yorn, the Hives, Jimmy Eat World, and Sugarcult. Additional special guests for the concert are expected to be announced in the coming weeks.

Targeting young people, the organization has sponsored concerts, tours, and performance series, and created public service announcements in the name of AIDS/HIV prevention since its formation in 1992 by promoter Bob Caviano, who fell victim to AIDS that year.

Tickets to the concert, priced at $32 and $37, go on sale today (Aug. 15) via TicketMaster. LIFEbeat is also offering VIP seats to the show with access to an exclusive after party; call the organization at 212-965-8900, ext. 120 for more information.

MTV has signed on to help promote the concert as part of its coverage leading up to the MTV Video Music Awards (VMA), to be held the following night (Aug. 29) at New York's Radio City Music Hall. The LIFEbeat benefit will be billed as a major "VMA Eve" event.

The 10th anniversary show will be the first major LIFEbeat concert since April's LIFEbeat UrbanAID 2 benefit, held at New York's Beacon Theatre. That show featured performances from the Roots, Musiq, Alicia Keys, Fat Joe, Ashanti, Ja Rule, P. Diddy & Family, and Jay-Z.

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