MTV Video Music Awards
Isyss: On 'The Way' To Becoming R&B Goddesses
Excerpted from the magazine for Billboard.com.Between now and the end of the year, stay tuned for album releases by a host of female duos or groups. That lineup includes Floetry (SolJaz/DreamWorks), LovHer (Dragon/Def Soul), Lyric (J Records), 3LW (Nine Lives/Epic), TG4 (T.U.G./A&M), and 702 (Motown). Coming Oct. 1 is Isyss' (Intelligent Sexy Young Soul Sisters) Arista debut, "The Way We Do."
Music fans were introduced to the Los Angeles-based foursome with the R&B/hip-hop-flavored lead single "Day + Night" featuring Jadakiss. Produced by Tyrice Jones (Ruff Ryders), the song also recently earned the group its first Soul Train Lady of Soul Award for best R&B/soul or rap new artist, group, band, or duo. Second single, the midtempo "Single for the Rest of My Life," was released July 2 to U.S. radio outlets for airplay consideration.
Isyss -- Quierra Davis-Martin, LeTecia Harrison, Lamyia Good, and Ardena Clark (who are ages 18 to 20) -- also worked with producer Dent (Destiny's Child) and the writing/ production team of Kevin "Shek'spere" Briggs and Kandi Burruss (TLC, Destiny's Child). The Isyss members co-wrote four of the album's tracks, including "Unladylike."
Dent, Shek'spere, and Burruss' involvement, not surprisingly, invites comparisons of the group to Columbia trio Destiny's Child. Good is aware of the comparison but insists the group stands firmly on its own merit.
"Different facets of the business [are represented] in our group," she says. "Acting, modeling, and we all attended performance-arts academies. Our agenda is clear. We're putting it all out in the open, which means we're not always going to be politically correct. We're just talking about what girls our age go through. In that respect I think we may be a little more controversial and outspoken than some other girl groups out there."
Isyss completed a West Coast promotional tour in April and an East Coast-targeted national school and mall tour (May 16-June 4) sponsored by teen Web site bolt.com. In addition, the group has also been seen in a slate of television ads associated with car maker Ford, which has been doing a co-promotion with the group on behalf of its Focus model.
Excerpted from the Sept.14, 2002, issue of Billboard. The full original text of the article is available in the Billboard.com members section.
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