Women in Music 2016
Watch Billboard and American Express' 'Women in Music: Inspiring a Generation' Video
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YouTuber Bethany Mota on Her New Music: 'I Just Want to Blurt It to the World'
Bethany Mota -- one of the biggest fashion and lifestyle vloggers with 10 million YouTube subscribers and close to a billion views -- actually wanted to pursue music when she first started posting shopping haul videos online at age 13 in California, but put that dream aside. Now, she’s working on an album.
“I’m excited about music right now because I’ve been writing a lot and it’s been really fun. It’s a bit of a new world for me because I’m not used to writing about my feelings and being vulnerable in that way,” Mota told Billboard in Toronto at the iHeartRadio Much Music Video Awards.
“It’s been balance as well, because I had to take a quick break from YouTube, which I’m getting back into now, and I feel like the music stuff is really finding the style that I love.”
Mota has released a couple of songs so far. In October 2014, when she was a contestant on Dancing With the Stars, she recorded the dance track “Need You Right Now” with Canadian producer/singer Mike Tompkins, who uploaded an official music video for it to his channel in February 2015. It has been viewed 3.7 million times. The lyric video has more than 7 million views.
Then in August of last year, she posted a song she co-wrote called “Be Who You Wanna Be,” and the video has garnered 3.8 million views. “I’m just really anxious because I’ve really wanted to share this with you guys for a very long time,” she says in a preamble to the video, which also explains why she was “scared about music” -- basically the same things she told Billboard about being vulnerable.
The lyric -- which, she says in the video, she recorded while she was sick -- is for her fans as a “reminder about how strong and how powerful everyone single one of you guys are because I know there’s so much pressure in society of how we should look, how we should feel, how we should act, what we should say. Society has even corrupted what inner beauty is.”
While “Be Who You Wanna Be” is an acoustic ballad, she told Billboard her new material is “kind of pop with a little bit of an edge” and hopes it will be out this year.
“I’m really loving what we’re making. and I can’t wait to share it. I feel really passionate about it. Whenever I feel passionate about something, I just want to blurt it to the world,” Mota said.
She also has a ready-made audience and numbers higher than many of the acts who appeared at the MMVAs. “I’m really grateful for my audience, but my number-one goal with music is to make music that I’m really proud of and I think that they’re going to love. I just want to make sure that they’re happy with what I’m putting out.”