A New York company is suing to block Universal Music Group from using what it claims is a proprietary technology embedded in the packaging of Bon Jovi's album "Bounce" (Island Def Jam). If successful,

A New York company is suing to block Universal Music Group from using what it claims is a proprietary technology embedded in the packaging of Bon Jovi's album "Bounce" (Island Def Jam). If successful, the case could delay the planned Oct. 8 release of the album in the U.S. The technology, which allows consumers to obtain bonuses online, is already in distribution internationally, where "Bounce" bowed Sept. 23, Billboard Bulletin reports.

The suit -- filed last week in U.S. District Court for the Southern District of New York by DownloadCard Inc., a specialist in personal identification number (PIN) management systems -- alleges theft of trade secrets. DownloadCard seeks an injunction preventing the commercial distribution of the technology, as well as damages of at least $750,000.

Island Def Jam is using a PIN code system to offer buyers of "Bounce" early access to tickets for the Bon Jovi world tour. Each copy of the album has a unique serial number, which consumers must register at BonJovi.com to access the ticket offer.

DownloadCard -- which claims its has collected $235,000 in fees from UMG in the last year for PIN promotions for Rusted Root, Musiq, Shelby Lynne, and others -- says it owns the technology and generated the idea for the Bon Jovi promotion.

A preliminary injunction hearing is set for Thursday (Oct. 3). UMG declined comment.