Watch Pure Bathing Culture's Atmospheric 'She Shakes' Video: Exclusive Premiere
Sarah Versprille and Daniel Hindman, the pair behind Portland, Ore.-based Pure Bathing Culture, have been on a decades-long journey filled with transformations and discoveries.
Pure Bathing Culture's history spans nearly two decades, beginning in 1999 with Versprille and Hindman befriending one another on the first day of freshman orientation at William Patterson University. A decade later, they became bandmates when they both joined folk band Vetiver for their albums Tight Knit and The Errant Charm. Pure Bathing Culture revealed itself and became its own entity as time progressed. "That’s really the path we’ve been on as a band, always putting one foot in front of the other as opportunities presented themselves,” Versprille said. “The music just revealed itself to us as we kept going."
Today, Pure Bathing Culture are releasing the gauzy music video for "She Shakes," the latest single off their 2015 album Pray for Rain, exclusively on Billboard. "We haven’t been in one of our videos since the very first video we made for our song Ivory Coast about four years ago, and we were excited about the idea of being in another video," the band says. Filmed at Greer Ranch in Calabasas, Calif., the music video focuses on the key elements of Pure Bathing Culture: Versprille, Hindman, and their instruments. "We wanted it to take place somewhere beautiful and we wanted the expression to honor one of the most important aspects of our music, which is our connection to each other.”