Pandora Launches Partnership with 'This American Life' Podcast
This American Life is coming to Pandora.
Hosted by Ira Glass, the addition of This American Life gives the Internet radio giant another string to its bow – and another major boost for its non-music programming.
The partnership with This American Life was announced today and comes on the heels of the November 2015 release of Serial, for which Pandora is the exclusive streaming host. Serial has been a bona-fide hit for Pandora, which reports today the podcast has been streamed more than 15.6 million times to-date. That’s a big gain from the 5 million-plus listeners the company announced in February.
The addition of This American Life comes after Pandora posted full-year revenue for 2015 of $1.16 billion, up 26 percent from 2014 and slightly above expectations.