Island Def Jam Music Group (IDJ) will announce today (Jan. 7) that it is selling singles as digital downloads simultaneously with their add date for radio, Billboard Bulletin reports.

Island Def Jam Music Group (IDJ) will announce today (Jan. 7) that it is selling singles as digital downloads simultaneously with their add date for radio, Billboard Bulletin reports. The initiative starts today with the premiere of the American Hi-Fi track "The Art of Losing." The single has been made exclusively available for purchase online in the U.S. for 99 cents. The Island album from which the track was taken, "The Art of Losing," does not hit retail until Feb. 25.

"Our new strategy to provide consumers with the ability to purchase Island Def Jam music online the day it hits radio provides music fans with an immediate opportunity to own music prior to album release dates," IDJ VP of new media Larry Mattera says.

The digital tracks will be sold at a host of E-commerce sites -- including those of Trans World Entertainment's FYE, Tower Records, Best Buy, and Circuit City -- as well as through subscription services Listen.com, MusicNet, and Pressplay. The downloads can be burned to CD and transferred to secure portable devices.

IDJ is among the first labels to offer content online as early as the radio impact date. Mattera calls the initiative "a winning situation for the consumer, IDJ, and retail." He says fans get to experience new singles early, and the industry benefits by assessing consumer reactions as they purchase the tracks online.

IDJ parent Universal Music Group late last year launched the largest commercial download initiative the industry has seen to date, making more than 43,000 tracks available for sale via Liquid Audio. EMI Recorded Music and Warner Music Group -- which have bowed similarly expanded download initiatives in recent months -- are also experimenting with releasing singles as digital downloads at radio add date.