Billboard Music Group Pacts With PromoSquad
Billboard Music Group has entered into a deal with PromoSquad, a research firm that uses online respondents to evaluate music.Billboard Music Group has entered into a deal with PromoSquad, a research firm that uses online respondents to evaluate music. The survey respondents will include music fans who visit Billboard.com, which is instituting links to the PromoSquad site.
Under the deal, Billboard sister publication Airplay Monitor will publish Hit Predictor, a weekly gauge of radio potential for new songs based on PromoSquad's Web-based research. Billboard also is planning a new chart that will use PromoSquad's predictive information to measure consumer interest in the songs on the Hot 100. Additional PromoSquad features will follow in a variety of Billboard media, including Billboard.com.
PromoSquad, which is operated by noted radio consultant Guy Zapoleon and music industry veteran Rick Bisceglia, uses the Web to recruit members for its survey panel. The members are exposed to new music and, in return for rating the music, earn points for prizes and music-related merchandise.
"We are in the midst of a very interesting time, a true turning point for the radio and record industries in which developing artists and creating hit music is more critical than ever," says Bisceglia. "We believe that we have created a system that can really help find what both industries so desperately need: hit music. The end result being that the best music can get to the consumer and ultimately get them back in the stores or online to buy albums and singles."