Sheryl Crow, Alabama, Brooks & Dunn, and Kenny Chesney are the first artists committed to perform at the inaugural Dale Earnhardt Tribute Concert. Several more major acts are expected to join the

Sheryl Crow, Alabama, Brooks & Dunn, and Kenny Chesney are the first artists committed to perform at the inaugural Dale Earnhardt Tribute Concert. Several more major acts are expected to join the June 28 event at Daytona International Speedway, proceeds from which will benefit the Dale Earnhardt Foundation, established to carry on the name and charitable work of the late auto racing legend.

"Music was a big part of Dale's life," the driver's widow, Teresa Earnhardt said in a statement. "So it's only fitting that we kick off the Dale Earnhardt Foundation in such an uplifting and entertaining way."

Tickets to the day-long festival, the first non-racing event ever held at the home of the National Association of Stock Car Auto Racing's (NASCAR) Daytona 500, will go on sale March 22 to the public via Ticketmaster. Premium members of DaleEarnhardtInc.com will have advance access to tickets beginning March 3. All concert ticket holders will also receive free admission to the July 2 Kraft/Nabisco Qualifying Night at the racetrack. Kraft and its Nabisco brands are donating $500,000 to the Dale Earnhardt Foundation.

In support of his late father and the festival, Dale Earnhardt Jr. will race a new customized Dale Earnhardt Tribute Concert Chevrolet in the 300-mile NASCAR Busch Series event April 5 at Alabama's Talladega Superspeedway. "This concert at Daytona is going to rock," the younger Earnhardt said. "When you see this level of performers jumping on board to play just shows how much my dad meant to them. This is a show he would have loved."

One of the sport's most beloved figures, the senior Earnhardt was killed Feb. 18, 2001, in a racing accident that occurred during the last lap of the Daytona 500. He was a seven-time champion of NASCAR's Winston Cup racing series. The Dale Earnhardt Foundation has pledged to support children's, educational, wildlife preservation, and other causes he aided during his life.