Poll Contradicts Grammys' Sales Influence
Despite evidence to the contrary, the Grammy Awards broadcast and results don't have an effect on the music purchases of most consumers, according to a Billboard.com poll.Despite evidence to the contrary, the Grammy Awards broadcast and results don't have an effect on the music purchases of most consumers, according to a Billboard.com poll. Out of 5,394 voters, 68% said that the event has no bearing on their choices, even though U.S. retail music sales took a 4.7% leap in the week following the Grammys, according to Nielsen SoundScan.
In the largest group, 49% said that they were confident of their tastes and it was doubtful the Feb. 23 show would have any influence on upcoming purchases. Another 19% percent contend they do not pay much attention to awards shows of any kind.
On the other hand, 19% admitted that a particularly good live performance by an artist during the lavish show might sway them when considering a music purchase. Another 13% said they were apt to hear about an artist or an album during the show that they missed in the past year.
As previously reported, five-time Grammy winner Norah Jones saw as 331% surge in sales of her Blue Note/Capitol debut "Come Away With Me" following the broadcast, returning the title to No. 1 on The Billboard 200. Also seeing substantial increases were releases by performer/three-time winner Bruce Springsteen (232%), performer/winner John Mayer (117%), performers/three-trophy winners the Dixie Chicks (60%), performer/winner No Doubt (60%), two-time winner/performers Coldplay (45%) and Eminem (40%), winner India.Arie (39%), and performer/five-time nominee Avril Lavigne (13%).
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