Latin Conference & Awards

Third Day's Further Expanding Boundaries

Excerpted from the magazine for

For all those who thought praise and worship was strictly mellow acoustic music, Third Day shattered that perception with "Offerings: A Worship Album." Now, the Georgia rock act -- which last month won its first Grammy Award (best rock gospel album for 2002's "Come Together") -- expand the boundaries of the worship genre once again with "Offerings II: All I Have to Give," released March 4 by Essential Records.

"This is a worship record, but it's probably one of the most rockin' records that we've recorded," lead vocalist Mac Powell says. "Our definition of worship is probably a bit broader than a lot people's definition."

Bassist Tai Anderson adds, "Worship isn't about an acoustic guitar and a tambourine. We love shaking that up. When some people first listen to an 'Offerings' record, they say, 'That's not really a worship record.' Then they listen to it a few times and say 'Wow, the heart of this music is what worship is all about.'"

With the release of "Offerings II," it looks as if lightning could strike twice for the Dove Award-winning band. Powell and Anderson, along with bandmates David Carr, Brad Avery, and Mark Lee, once again serve up a collection of poignant worship songs branded by Third Day's unique musical personality.

The song "Offering" is among the set's highlights. "That's one where I challenged Mac," Anderson says. "We needed to write a song that is talking about giving to God and offering to God not just music but our entire lives. Mac totally responded to the challenge and wrote this incredible song."

Essential Records is planning special events with Regal Cinemas and Spring Communications on 10 theater screens in nine markets. "There is a projector system that allows them to beam out a concert event to multiple screens across the country at the same time," label VP of marketing Nina Williams says. Attendees will get a first look at a new Third Day concert video/DVD gleaned from performances on the band's 2002 Come Together tour, which is due in April.

The events are slated for Los Angeles, Seattle, Denver, Dallas, Houston, Minneapolis, Grand Rapids, Mich., Atlanta, and Knoxville. The band will attend the event in Atlanta, where the screening will take place in two theaters.

Third Day will also embark on the second leg of the "Come Together and Worship" tour with Michael W. Smith. The run will kick off May 9 in Tempe, Ariz.

Excerpted from the March 22, 2003, issue of Billboard. The full original text of the article is available in the Premium Services section.

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