Interscope Gets On Board With 50 Cent's Label

Interscope has entered into a deal with rapper 50 Cent's G-Unit Records. 50 Cent will sign and develop artists for release via G-Unit, the first of which will come from the rap trio of the same name,

Interscope has entered into a deal with rapper 50 Cent's G-Unit Records. 50 Cent will sign and develop artists for release via G-Unit, the first of which will come from the rap trio of the same name, which features himself, Tony Yayo, and Lloyd Banks. That album is expected by the end of the year.

50 Cent continues to reign over a host of Billboard charts with the single "In Da Club," drawn from his Shady/Aftermath/Interscope debut, "Get Rich or Die Tryin'." The cut has topped Billboard's Hot 100 for six weeks, the Hot R&B/Hip-Hop Singles & Tracks chart for nine weeks, and the Hot Rap Tracks tally for 10 weeks.

"First I drop my album, and people pay attention," the rapper said in a statement. "Now that I got their attention, I'm gonna drop the next s*** on them -- the G-Unit s***, both the label and the group. ... I'm not leveling the competition, I'm destroying it." Added Interscope Geffen A&M chairman Jimmy Iovine, "When you have an artist like 50 Cent, you want to be in business with him on every level -- movies, video games, wherever he wants to go."

As previously reported, 50 Cent will release a DVD, "The New Breed," April 15 via Shady/Aftermath/Interscope. The DVD sports an interview with Yayo from his jail cell on Rikers Island, concert footage of 50 Cent, Eminem, D12, and Obie Trice, and a video clip for the "Get Rich or Die Tryin'" track "Heat." It will also include a separate maxi-CD featuring new music by 50 Cent and G-Unit.

50 Cent has tour dates on tap through mid-July. He will perform tonight (April 8) in Morgantown, W.Va.