IDJ In Fan-Club Biz With Carey Venture
Island Def Jam (IDJ) is getting into the artist fan-club business, kicking off the initiative with an Internet-based club for Mariah Carey.Island Def Jam (IDJ) is getting into the artist fan-club business, kicking off the initiative with an Internet-based club for Mariah Carey, Billboard Bulletin reports.
Carey's club, Honey B. Fly, launches Monday (April 14). The service, which is accessible at mariahcareyfanclub.com, costs $35 per year in the U.S. and $45 per year elsewhere. Members get access to presale concert tickets, music and video exclusives, an autographed photo, an exclusive T-shirt, and a membership card that can be used at special retail and concert events.
IDJ VP of new media Larry Mattera says Carey's venture is the first of a half-dozen fan clubs the label plans to launch in the coming year. Jerry Blair, president of Carey's MonarC Entertainment, says the artist's upcoming concert tour -- the first of her career -- is an ideal platform for driving club subscriptions.
Carey's debut MonarC/Island album, "Charmbracelet," is No. 161 in its 18th week on The Billboard 200 and has been certified platinum by the Recording Industry Association of America for U.S. shipments of 1 million copies. Carey's guest shot on Busta Rhymes' "I Know What You Want" is No. 11 on the Billboard Hot 100.