The 'Shades' Go Down
Modern rock act Staind is taking a slow and steady approach to the rollout of its new Flip/Elektra album, "14 Shades of Grey," due this week. No singles have yet reached Billboard's airplay charts, and the group only has 12 tour dates on its schedule through next month. It's an interesting plan, considering Staind's 2001 album "Break the Cycle" was one of the most successful rock releases of the past few years, having sold nearly 5 million copies in the U.S. to date, according to Nielsen SoundScan.
Rather than submit to a media blitz, the group is targeting its devoted fans at the outset. "14 Shades of Grey" comes bundled with a DVD featuring behind-the-scenes footage from throughout Staind's career, and the group is also set for in-store performances tomorrow (May 20) at Tower Records in Los Angeles and Friday at Rolling Stone Records in Norridge, Ill.
"Break the Cycle" debuted at No. 1 on The Billboard 200 and was buoyed by the singles "Outside" and "It's Been Awhile," the latter of which spent 16 weeks atop Billboard's Modern Rock Tracks airplay chart.