Legendary New York DJ Grandmaster Flash is penning his memoirs with New York Daily News reporter/biographer Chris Coleman. A title and publisher for the biography are still being determined.

Legendary New York DJ Grandmaster Flash is penning his memoirs with New York Daily News reporter/biographer Chris Coleman. A title and publisher for the biography are still being determined.

Flash is also jumping into the endorsement game. He has inked deals with Pro-Keds footwear and the American Eagle Outfitters (AE) clothing store chain. He begins shooting the Pro-Keds ads shortly for a campaign slated to launch in the fall. Under the AE banner, Flash will promote a T-shirt line targeting college kids. More than 700 stores will begin stocking the line in November.

In the meantime, Flash will join fellow DJs Kid Capri, DJ Premier and Funkmaster Flex in an all-star tribute to the late Jam Master Jay at this year's BET Awards. The event will be broadcast live June 24 from Los Angeles' Kodak Theatre.