Latin Conference & Awards

Snoop Dogg's MTV Show Premieres Sunday

There are plenty of the bleeped words, censored images and blue humor that one has come to expect from Snoop Dogg in his...

There are plenty of the bleeped words, censored images and blue humor that one has come to expect from Snoop Dogg in his new MTV comedy series, "Doggy Fizzle Televizzle." Yet the gangsta rapper-turned-media maven doesn't think anyone will get too offended when the half-hour series makes its premiere 10 p.m. ET Sunday (June 22).

"It's not distasteful, it's all in good taste," Snoop said. "It's not as many bleeps as in 'The Osbournes.'"

With skits best described as "In Living Color" meets "Saturday Night Live," the new show resembles the "The Lyricist Lounge Show," which had a few airings on MTV three years ago. The cable network first approached the 31-year-old with the idea of a show about two years ago, impressed by the rapper's popularity and longevity.

"We knew that he was just naturally comfortable with being funny," said Michele Dix, a development executive for the show. "We knew we wanted to build something around his personality -- a personality that's cool."

But the rapper had to be convinced at first. "I wasn't never really tripping on doing no TV show," he said. "I didn't think I was ready for TV, because TV puts parameters and limits on you, you can't really do what you want to do, or say what you wanna say ... I don't like to be told what to do and what not to do."

Snoop said he eventually became convinced when he was granted complete control of the show. And while the artist has displayed a wry sense of humor in some of his film roles and has gotten acclaim for others, most of his screen appearances haven't been too different from his rap image -- a steely cool character with slow drawl and a sneer.

"I think on this TV show, I give myself roles that you wouldn't expect me to have, because I know what I can do and I know how far I will reach out to do those types of roles," he said. "It just gives me a chance to show them how diverse I am."

In Sunday's show, Snoop's "diversity" will include skits where he acts as a black Napoleon, takes senior citizens on a wild field trip and helps straighten out a white suburban kid who's too into black culture.

"This gives me a chance to show them a side of me that I know is what people love me for -- the fun and exciting side of Snoop Dogg," he said, "and that's what the show is all about."

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