Sincero

It is hard to be a heartthrob for more than a minute.

It is hard to be a heartthrob for more than a minute. But Puerto Rican crooner Chayanne has managed to stay on top of the game for more than 10 years—thanks to a mix of extraordinary performance skills and good A&R. Yes, his new studio album, "Sincero," is typical Chayanne: a mix of upbeat dance tracks (albeit with rock'n'roll-hued guitars instead of trumpets) and soaring romantic fare. Of course, such a musical marriage suits Chayanne just fine, as he is not a great, or even compelling, vocalist. Rather, the songs he sings fly on their own; put his distinctive voice to them and they become signatures. Here, every track is a potential hit. Standouts include the saucy "Santa Sofía" and the feisty rocker "Caprichosa." On the ballad front, the gorgeous "Sentada Aquí en Mi Alma" is simply irresistible. While "No Hay Más," a pseudo funk track, finds Chayanne treading new waters, we prefer his trademark style.—LC