Like Sanz Through The Hourglass
With "No Es lo Mismo," to be released worldwide this week on Warner Bros., Alejandro Sanz seeks to solidify his standing -- particularly in the U.S. He is widely regarded as a star in the Latin market in the U.S., but his sales here pale in comparison to his blockbuster numbers in Spain and Latin America. The title cut of the new album is No. 8 on Billboard's Latin Pop Airplay chart and No. 16 on the Hot Latin Tracks tally.
Parting ways with longtime producer Emanuele Ruffinengo, Sanz has instead paired up with a relative unknown-Cuban musician Lulo Perez -- with whom he co-produced the album. It is the first time Sanz, who writes all the songs, also produced his own material (he has produced for other artists, notably flamenco singer Nina Pastori).
"In music, as in everything, there are stages," he says. "And it was time to change, or else we were all going to be going around doing the same thing. No one knows Lulo, but I'm betting on him. I'm betting on this album, and I'm betting on this Cuban musician who has a lot of art."