David Bowie Breaks Adele's Vevo Record

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David Bowie during a press conference at the 36th Cannes Film Festival on May 13, 1983.

David Bowie is setting a new precedent, even after his death.

The Thin White Duke’s catalog drew 51 million views on Vevo on Jan. 11, a new one-day high-mark for any artist on the streaming music platform. 

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Bowie breaks the previous same-day record which was held by Adele, whose catalog generated 36 million views on Oct. 23, 2015, the day “Hello” premiered.

“Lazarus” was the most-watched video with 11.1 million views, according to Vevo, which hosts more than 60 videos spanning Bowie’s illustrious career.

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The late British singer’s music video catalog reportedly saw a week-on-week increase in views of 5,198 percent on Jan. 11 -- the day after he died, aged 69, following a battle with cancer

Bowie’s last album, Blackstar, was released Jan. 8 and is on track to become the singer’s first recording to top the Billboard 200. It’s also expected to bow at No. 1 on the Official U.K. Albums Chart.